Japan-based designer brand, was co-founded in Tokyo by Japanese designer Mr. Miyake Junyaand and the Chinese entrepreneur Mr. Ye Guofuin. Established in 2013, MINISO, actively explores the international market and has opened over 3,500 stores. In 2017 the sales volume of MINISO reached USD 1.8billion. At present, MINISO has reached strategic cooperation agreements in more than 60 countries and regions including the United States, Canada, Russia, Singapore, Hong Kong (China) and more, with an average monthly growth rate of 80 - 100 stores.