Zap Group is the largest consumer site group in Israel, managing dozens of leading consumer sites in a range of diverse fields. This week we focused on two of the group’s content sites: Zap Yellow Pages and Zap Marriage, in order to enable visitors to make informed consumer decisions. Regarding Zap Marriage, we communicated the rise in wedding costs across the country and for Zap Yellow Pages, we emphasized the increase in demand for service providers as the season of high school graduation and prom parties approaches.