Case Studies

Launch of Microsoft’s new campus in Herzliya –
the green building in Israel

The mission

Microsoft has launched in Israel its innovative and green campus, which will employ more than 2,000 people, and which for the first time unites research and development employees with the sales organization. The campus is a significant investment by Microsoft in Israel, and an expression of trust in Israeli talent. The campus launch, which was not a routine thing to do in the midst of a global epidemic, gave us a glimpse of what the post-Corona work world would look like: smart, green, innovative, conscious.

Microsoft’s R&D Comms team led by Roi Fleisman won the award for EMEA Comms Cup Winners for Q2 2020 for launching the company’s new campus in Herzliya, which reflects how post Covid work environment should be like – empathetic, smart and green.

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Sending the second Israeli to space

The mission

The Ramon Foundation together with the Ministry of Science and Technology and President Reuven Rivlin made an announcement declaring an historical international mission sending the second Israeli to space. Eytan Stibbe is expected to travel on behalf of the Ramon Foundation to the International Space Station on the first all private mission led by Axiom Space. Stibbe will dedicate his time in space to promoting Israeli science, technology and education, by performing experiments of Israeli researchers and entrepreneurs (pending NASA’s approval), and holding live broadcasts from space to Israeli youth.

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COVID19 turning challenges into opportunities

The mission

As a result of  the Coronavirus outbreak, Facebook sought to find effective ways to support the public with the new challenges  they were facing, in particularly focusing on SMB owners – who now had to rely on online platforms more than ever. Facebook Israel initiated and launched an ongoing program called “It’s Our Business”, aimed to support SMBs through these difficult times. The first phase of the project included a cooperation with Lahav (the Israel Chamber of Independent Organizations and Businesses), through which FB communities, representing 3 million Israelis, adopted small businesses and promoted their services. Furthermore  FB  created a designated  Facebook page,  in which it  shared valuable tools for digital marketing through Webinars, hosted by Facebook’s senior officials, and showcased small businesses.

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Recently, Facebook Israel launched the second phase of the project together with the President’s Economic Forum. The second phase intends to accelerate the digital transformation processes of SMBs and equip them with relevant tools that would help them overcome the crisis and at the same time grow their businesses   in the long run. In this project experts from Israel’s leading companies, will collaborate with business mentors and specifically trained students who will support the businesses throughout the process. Currently a pilot of the project has been implemented  with hundreds of SMBs from Israel’s geographic periphery.

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